: The Marketing Professional Program provides learners with a comprehensive foundation in marketing principles and digital strategy. Through a structured exploration of traditional and digital marketing concepts, learners gain the knowledge needed to analyze markets, understand consumer behavior, build effective marketing strategies, and communicate value across domestic and global contexts.
: This class supported by an Educational Mentor. Educational mentors have worked or are working in the subject they mentor. Educational Mentors review student work, student progress, and interact with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
: Upon completion, learners are eligible to sit for the Professional Certified Marketer® in Marketing Management exam through AMA.
Hide Syllabus
Lesson 1
Module 1: Marketing Foundations and Strategy
Introduces core marketing concepts, strategic planning, competitive advantage, and the role of marketing within organizations.
Module 2: Ethics and the Marketing Environment
Examines ethical behavior, corporate social responsibility, and the external environmental forces influencing marketing decisions.
Module 3: Global Marketing and Consumer Decision Making
Explores global marketing considerations, cultural influences, and consumer decision?making processes.
Module 4: Market Segmentation, Targeting, and Positioning
Focuses on identifying target markets, segmentation strategies, business vs. consumer markets, and positioning.
Module 5: Marketing Research and Product Concepts
Covers marketing research methods, data collection tools, and foundational product and branding concepts.
Module 6: Product, Services, and Nonprofit Marketing
Addresses new?product development, services marketing, relationship marketing, and nonprofit marketing strategies.
Module 7: Supply Chain Management and Retailing
Explores distribution channels, supply chain integration, sustainability, and retailing strategies.
Module 8: Marketing Communications and Public Relations
Focuses on promotional strategy, integrated marketing communications, advertising, public relations, and sales promotion.
Module 9: Sales, Social Media, and Pricing Strategy
Examines sales management, relationship selling, social media strategy, pricing objectives, and legal considerations in pricing.
Digital Marketing Strategy – Program Outline (Module?Only)
Module 1: Digital Marketing Strategy Fundamentals
Explores the role of digital marketing in achieving organizational goals.
Module 2: Integrated Digital Marketing Strategies
Compares integrated and non?integrated digital marketing approaches.
Module 3: Strategic Digital Marketing Process
Introduces the stages of digital strategy development: research, planning, execution, measurement, and optimization.
Module 4: Digital Marketing Tools and Strategic Alignment
Examines how digital channels and tools support strategic marketing needs.
Module 5: Customer Journey and Digital Engagement
Analyzes the digital customer journey and touchpoints across platforms.
Module 6: Digital Analysis and Strategic Assessment
Explores digital SWOT analysis and evaluation of marketing performance.
Module 7: Goal Setting and Strategic Planning Models
Covers SMART goals and continuous improvement models used in digital marketing strategy.
Module 8: Ethics, Legal Issues, and Best Practices
Addresses ethical, legal, and professional best practices in digital marketing strategy development.
Hide Syllabus
Login/Create account
checkout
view cart (
0
)
